Abstract:

: The goal of every business is to win over devoted clients and drive the business toward profitability. We need to develop a system that makes it easier to identify qualified leads in order to procure/attain qualified leads, which is necessary for building a loyal client base. Customer satisfaction and efficient lead selection are critical components of lead management. The Lead Management system popularly used in the field of marketing and sales. Lead management is the process of collecting leads, tracking their activities at all points of contact, such as chat, email, and websites, qualifying them, and maintaining their interest until they purchase your product. New leads are remotely retrieved from database by the system, which then assigns each lead to a sales representative based on resources and performance as well as factors like the service's nature and geographic location. Each lead's progress is monitored until the service is fully rendered, and the database is updated as necessary. While adding the clients a two-step verification is done namely Location based and the other one is by using CIMP methodology. By doing this the conversion rate of the leads will be increased and the fake profiles are reduced. Sales Managers can monitor the operation of the lead management system, the sales representatives, and the leads assigned to them via a system manager interface.
Keywords— Geo Locator, Location, Lead Management, Client Generation, CIMP Methodology