Abstract:

Web-page recommendation plays an important role in intelligent Web systems. Useful knowledge discovery from Web usage data and satisfactory knowledge representation for effective Web-page recommendations are crucial and challenging. This paper proposes a novel method to efficiently provide better Web-page recommendation through semantic-enhancement byinte grating the domain and Web usage knowledge of a website. A number of effective queries have been developed to query about these knowledge bases. Based on these queries, a set of recommendation strategies have been proposed to generate Web-page candidates. The recommendation results have been compared with the results obtained from an advanced existing Web Usage Mining (WUM) method. The experimental results demonstrate that the proposed method produces significantly higher performance than the WUM method.Many kinds of research have shown that people are more likely to trust each other with the same attitude toward similar things. In this paper, we consider seeking and accepting sentiments and suggestions in E-commerce systems somewhat implies a form of trust between consumers during shopping. Following this view of point, an E-commerce system reviews mining oriented sentiment similarity analysis approach is put forward to exploring users’ similarity and their trust. We divide the trust into two categories, namely direct trust, and propagation of trust, which represents a trust relationship between two individuals. The direct trust degree is obtained from sentiment similarity, and we present an entity-sentiment word pair mining method for similarity feature extraction.