This research is a marketing research investigating the importance of social media marketing and sales promotions. The purpose of
the research is to find out the opinion of the major brands in food industries, about the impact of social media on sales promotions. (By sales
promotions we mean face-to-face connections between sales promoters and consumers - demonstrations, samplings, live experiences etc.).The
goal is to find out whether brands plan to do sales promotions in the future, or are they just going to focus on social media. Additionally the
research will present a full description of the commissioner. The theoretical framework is created in relevance to the topic to support it and give
some support to the problem and its findings. The main approach I am using on this research will be face to face interviews. First there will be a
questionnaire created by the researcher and that will be used as the base of the interviews. During the interviews I will be using a recording
device as long as the interviewee has agreed to it. Additionally I will be taking notes. The reliability and validity part is written to show whether
the research is reliable and valid and why so. At the end of this report there is an analysis made of all the data gathered in addition to
suggestions and conclusion for the commissioner and the interviewed brands.
Keywords: Marketing Research, Sales Promotins, Social Media, B2B Marketing, Qualitative Research